2017 new energy passenger car market eight guess

- Jan 13, 2017-

Policy adjustments, regulations tighter, subsidies fell sharply in 2017 the market will be the depth of adjustment. New Deal on the new energy passenger car market, there are two greatest impact: First, a substantial subsidy slump, local subsidies shall not exceed 50% of the national subsidy; Second, the pure electric vehicle system to increase the energy density requirements, higher than 120Wh / Kg to give 1.1 times the subsidy.

Subsidy policy adjustment for the new energy passenger car market, especially the impact of pure electric vehicles great. In the country to make up for the 1: 1 subsidy area, the total subsidy compared to 2016 is equivalent to two years ahead of the direct slope 40%.

2017 new energy passenger car market eight guess

The current market for new energy vehicles is still policy-oriented, market-oriented process is not overnight. Local protection is difficult to get rid of the proliferation of non-compliance of legitimate models, legally compliant models of high cost, performance limitations did not significantly improve the situation, infrastructure and use of supporting policies are not yet perfect, carbon emissions trading, new energy points policy yet Implementation. In this case, how to face a substantial slump in subsidies, 2017 the market will change? How will it respond? Worthy of us to think, guess.

1, prices or not prices, this is a problem!

Cycling subsidies to reduce the maximum 4.4 million for the total price of more than 20 million models is not a small number, the current car prices should not have such a high level of profits. If you maintain the same 2016 price, most models should be in a loss state, certainly difficult to sustain, reduce costs can not be completed overnight. If prices do not guarantee losses, consumers can not accept the psychological?

2017 new energy passenger car market eight guess

To far ahead of the country in front of the Beijing market, for example, individual consumer price range of 15 to 25 million selling (subsidies before), of which 15-20 million models into a rising trend year by year. Data show that the Beijing consumer spending power has been very strong, but the incremental more from low-priced models, lower the price threshold is a necessary condition for the promotion of incremental.

Combined with the national point of view, the price will inevitably decrease the amount of brand image will be affected, the incremental increase in quality should be the choice of most car prices, as to how to solve the problem of loss, it would see who has a brilliant idea.

2, where the market-oriented breakthrough?

Subsidy policy adjustment, the local purchase subsidies to support a significant reduction in the degree of local market differentiation is relatively reduced. Given the regional differences in the development of the domestic auto market and the special attributes of new energy vehicles, the regional characteristics of the new energy vehicle market will exist for a long time.

And the developed countries, the automotive market is different, we are still in the car a large number of popular stage, in most areas of price, functional demand is still the main demand, car culture has not yet formed, consumer awareness of cars stay in the stage of transport, New energy vehicles more lack of awareness.

2017 new energy passenger car market eight guess

At present, new energy passenger cars for functional requirements on the location of the majority of short-haul city, the family purchased the second car, save money, the brand emotional demand for positioning technology, sports, environmental protection, energy saving. Obviously, "rural encircling the city" This road does not work, a second-tier cities will be the main battlefield of new energy vehicles.

3, the future of low-speed electric cars?

Low-speed electric vehicle is a word summed up the "three-wheel upgrade", the new energy passenger car is clearly the upgrading of traditional passenger cars, have seized the trend of consumer upgrades, why low-speed electric vehicles are not recognized?

Do not rely on subsidies, there is no charge problem, relying on the market endogenous forces of rapid growth, these are no problems. The main problem is classified management, the development of relevant standards and regulations, standardize the road management, improve product quality.

Under the premise of compliance in accordance with the law, the future of low-speed electric vehicles is the new energy vehicles. At least for now, low-speed electric cars still can not be confused with the new energy vehicles, not a concept.